What's your problem?

Massively outspent, but you still have to hit the numbers?

A dead brand with no equity that needs reviving?

Big agency spent all your money & time and delivered nothing?

That's what we're for. We've solved problems like these for major brands like Microsoft, Atlassian and Rayovac, startups like SmartRecruiters and Galvanize, and across education and non-profits.

Scroll down for proof.

BrassIdeas surfboard leaning against a lifeguard tower on the beach
01
Rayovac
Video goes here
Task

Relaunch a heritage brand with minuscule awareness, zero equity and a tiny budget, across the US and LATAM. Steal share, but don't cannibalize the much larger sister battery brand.

Action

Created the strategy, wrote the board pitch and convinced them to try something new. Developed the test and launch campaigns and ultimately delivered hundreds of assets across multiple languages (Tagalog!)

Result
  • Smashed the test market
  • From effectively zero to national distribution in two years
  • Both client leads promoted
"The persuasion scores are off the charts."
Third-party research firm
"When can we get more of this?"
Head of Sales
02
Atlassian
Video goes here
Task

Client has been let down by the big agency, now there's no time and less money.

Action

We reinvented the strategy and campaign over the holidays.

Result
  • 100,000 clicks on less than $1MM in media spend
  • 12MM YouTube shares in 90 days
  • Up to 20X the average click-through rate for premium video
"I switched from a big agency to a smaller one and got a much better result and saved money."
Atlassian Head of Brand
"The best creative we've ever done."
Atlassian Head of Product
03
AriatBrand strategy only
Task

Some very smart, successful people had spent a decade searching for a brand idea that could unite wildly different targets and lines of business. They believed it couldn't be done, but gave us a shot anyway.

Action

An unheard-of effort into a deep dive, especially real customer insights.

Result
  • We solved it in 90 days
"A completely different level of strategic thinking."
CEO, Ariat
04
Non-Profit Educational Institution
Video goes here
Task

How do you make people choose to pay for you? It's the problem behind every subscription, every tuition, every service. Here, it showed up as enrollment decline at an independent school.

Action

Applied our proven process, the key to which is a different level of listening. Changed the institution's positioning and key messaging.

Result

All achieved with messaging alone, before any ads ran:

  • ~30% increase in inquiries/applications
  • Oversubscribed and expanded to meet demand
  • More full-pay families than in the prior five years
"Your outside perspective, applying your major brand experience, gave us something far more powerful than we ever would have gotten from traditional admissions consultants."
Advancement leadership

The team

A group of senior, multi-award-winning pros with decades of success, now working directly on your problem, led by this lot:

Andrew Clarke
Andrew
Founder, Chief Strategy Officer, ECD
When your founder looks and sounds like Austin Powers, it has to be good…
Former head of strategy and innovation at Chiat/Day, Hal Riney, BSSP and ZenithOptimedia.
Jerry
Jerry
ECD
One of the most awarded creatives ever.
Former Global ECD, TBWA/Chiat Day.
Evyn
Evyn
Head of Client Partnerships
There's a reason clients love her.
Former head of account service, BBDO & JWT.

Four ways to try us

No strings attached. Discrete projects, fixed time. We come in, deliver and leave.
No agency to switch.

The Brief Fix

Are your briefs any good? Be honest. Do ideas flow from them? Are your creatives licking their lips to work on them? If not, before you blame the team, change the brief. We review, rebuild, and leave. It might be the tonic your relationships need.

Start a conversation

An Outside Take

A senior, outside take on your brand and advertising, to find your fastest win this quarter.

Start a conversation

Creative Crack

Not getting the ideas you need? Give us a crack at it. One month, one engagement: fresh ideas, then we're gone.

Start a conversation

Strategy Sprint

In about eight weeks, we bring the powerful process behind game-changing ideas for Atlassian, Rayovac and Microsoft to find the big idea that solves your positioning or messaging problem.

Start a conversation

Just some of the brands we've worked with

Microsoft
Atlassian
PlayStation
Diageo
Gatorade
Rayovac
Ariat
MINI
NerdWallet

So — what's your problem?

results@brassideas.com
+1 415-265-2472 USA PST
67 Water St, San Francisco CA 94133
We're hella NorCal, mate.
Get in touch