ABOUT

THE BUCK STOPS HERE
Andrew has won every major strategic and creative award, from Gold Effies for effectiveness to D&AD Pencils for creative. But his greatest satisfaction is doing something that drives our Client’s business. • He was previously head of brand strategy at JWT, Chiat/Day, Hal Riney & BSSP. He also had a very enjoyable time as Worldwide Head of Ideas at ZenithOptimedia, a title you couldn’t make up. • He started BrassIdeas (Brass = Guts) to bring clients the best talent to solve their challenges. • A self-confessed geek, his deep technology experience includes Microsoft, Twitter, Atlassian, HP, Dell, Micron, Cisco, Sprint, Verizon, Audible.com, SmartRecruiters and Galvanize and other technology leaders. He’s also worked on other passion projects such cars (MINI, Subaru) wine (BV Vineyards, Glen Ellen) and golf (TaylorMade, Mizuno). He also likes shaking up financial services, having worked on the launch of iShares, Morgan Stanley Online and Silicon Valley Bank. • Married with two kids, Andrew lives in San Francisco. He loves to ski, play golf, go hiking and very occasionally, do stand-up comedy.


EVYN ZELL
Evyn is an advocate for ideas that connect in meaningful ways and drive her client’s brand and business. • She’s known for mastering high level strategies and detailed go-to-market plans. • During her 18-years at BBDO, Evyn helped some of America’s most recognizable financial services brands navigate crisis and transformation. • She’s worked across all facets of the industry, including consumer & small business banking, home lending, credit cards, wealth management, and commercial banking. • Evyn also has experience working with technology brands (Meta, ServiceNow, Verizon) and CPG (P&G/Gillette, Dreyer’s/Edy’s, Beringer Wines). • Along the way, her campaigns have surpassed brand & business metrics and garnered Effies, Clios and Lions.
team


WHAT IT’S LIKE TO WORK WITH US
Listening is Job 1
“What’s really different is that you listen to the Client”
– Marketing Director, Atlassian
Deep, human insights are our secret sauce
“Andrew put us through the best strategic exercise in the history of the company” – CEO MINI
Out-think, not outspend
“A totally different level of marketing thinking” – CEO, Ariat
Agile and enjoyable
“This is incredible work and not to mention you’ve turned it around faster than I’ve ever seen. It’s a joy to work with such a talented team” – Global Marketing Director, Energizer
WHO WE ARE
We’re usually not your first call. We know that. We’re not massive, not a media darling, we’re not part of OmniGloboPubliCom, all by design. It’s not who we are. But we are the last call.
WE’RE THE CALL WHEN YOU REALLY NEED TO DELIVER RESULTS
Especially when you have burned all the time and money with the first agency. We’re senior-level, highly experienced professionals who have worked for the biggest brands and agencies out there, but were frustrated with the bureaucracy, the wasted time, the inefficiencies, and the toll it took on Clients. There is a better way to work.
BY DESIGN, WE ARE NIMBLE
We get it done fast, without compromising quality. Adrenaline junkies who love difficult problems. That’s who we are. Every time we’ve been hired, we get less time than the first agency. So, we have curated skillful people for all the tasks you need (strategy, research, advertising, website design, media) who are like-minded, who have the quality and can deliver at speed.
WE’RE NOT A SMALL AGENCY,
WE’RE A SCALEABLE AGENCY
And by using our network of curated experienced and senior talent, you pay only for what you need. Your money goes to talent solving problems, not overhead. Our business model is repeat business – together we solve it, we help make you look great, repeat. Our agency has been around for more than a decade doing just that.
MOST IMPORTANTLY, WE
RELY ON GREAT CLIENTS
Clients who want to reach for the brass ring and need a partner that gets it, quickly. Clients who value insightful strategy, creativity, decisiveness and honest, open interaction. Clients who need game-changing work on tight deadlines, and under budget. In short, clients who need a smile on their face. 🙂