ABOUT

ANDREW CLARKE

THE BUCK STOPS HERE

CCO/Head of Strategy

Andrew has won every major strategic and creative award, from Gold Effies for effectiveness to D&AD Pencils for creative. But his greatest satisfaction is doing something that drives our Client’s business. • He was previously head of brand strategy at JWT, Chiat/Day, Hal Riney & BSSP. He also had a very enjoyable time as Worldwide Head of Ideas at ZenithOptimedia, a title you couldn’t make up. • He started BrassIdeas (Brass = Guts) to bring clients the best talent to solve their challenges. • A self-confessed geek, his deep technology experience includes Microsoft, Twitter, Atlassian, HP, Dell, Micron, Cisco, Sprint, Verizon, Audible.com, SmartRecruiters and Galvanize and other technology leaders. He’s also worked on other passion projects such cars (MINI, Subaru) wine (BV Vineyards, Glen Ellen) and golf (TaylorMade, Mizuno). He also likes shaking up financial services, having worked on the launch of iShares, Morgan Stanley Online and Silicon Valley Bank. • Married with two kids, Andrew lives in San Francisco. He loves to ski, play golf, go hiking and very occasionally, do stand-up comedy.

JERRY GENTILE

CCO

Jerry has won every creative award there is to win. He led Chiat/Day’s creative group for 20 years, through their most successful era ever and served on the board of TBWA. • Jerry’s ultimate goal is to take brands into areas where they never thought they could go. And create a place for them in the hearts and minds of consumers. • Along with making the Energizer Bunny a national icon, helping Sony PlayStation become a brand leader and The Weather Channel must-see television, Jerry’s always enjoyed working on challenger brands, where it is imperative to outsmart your competition rather than to outspend them. • Jerry lives with his partner Sally, their children and what seems like hundreds of dinner guests (Jerry is a fantastic cook, though he would never say that.) • A very good golfer, Jerry has somehow contrived to have a losing record against Andrew, a rather poor golfer, over the last 25 years. It drives him nuts.

team

A large network of experienced, curated, skillful, like-minded people that bring you great results. This means your money goes towards talent to solve your business problems, not overhead. You get big agency talent, without the big agency headache.

WHAT IT’S LIKE TO WORK WITH US

Listening is Job 1
“What’s really different is that you listen to the Client”
– Marketing Director, Atlassian

Deep, human insights are our secret sauce
“Andrew put us through the best strategic exercise in the history of the company” – CEO MINI

Out-think, not outspend
“A totally different level of marketing thinking” – CEO, Ariat

Agile and enjoyable
“This is incredible work and not to mention you’ve turned it around faster than I’ve ever seen. It’s a joy to work with such a talented team” – Global Marketing Director, Energizer

WHO WE ARE

We’re usually not your first call. We know that. We’re not massive, not a media darling, we’re not part of OmniGloboPubliCom, all by design. It’s not who we are. But we are the last call.

WE’RE THE CALL WHEN YOU REALLY NEED TO DELIVER RESULTS

Especially when you have burned all the time and money with the first agency. We’re senior-level, highly experienced professionals who have worked for the biggest brands and agencies out there, but were frustrated with the bureaucracy, the wasted time, the inefficiencies, and the toll it took on Clients. There is a better way to work.

BY DESIGN, WE ARE NIMBLE

We get it done fast, without compromising quality. Adrenaline junkies who love difficult problems. That’s who we are. Every time we’ve been hired, we get less time than the first agency. So, we have curated skillful people for all the tasks you need (strategy, research, advertising, website design, media) who are like-minded, who have the quality and can deliver at speed.

WE’RE NOT A SMALL AGENCY,
WE’RE A SCALEABLE AGENCY

And by using our network of curated experienced and senior talent, you pay only for what you need. Your money goes to talent solving problems, not overhead. Our business model is repeat business – together we solve it, we help make you look great, repeat. Our agency has been around for more than a decade doing just that.

MOST IMPORTANTLY, WE
RELY ON GREAT CLIENTS

Clients who want to reach for the brass ring and need a partner that gets it, quickly. Clients who value insightful strategy, creativity, decisiveness and honest, open interaction. Clients who need game-changing work on tight deadlines, and under budget. In short, clients who need a smile on their face. 🙂