Atlassian

ATLASSIAN – DRIVING 100,000 CLICKS ON A SMALL BUDGET


Almost all tech companies believe their product is the next iPhone. That’s not always true. Often, the product is not rationally superior to someone else’s. At that point, what do you do? Stop worrying about the product and focus on the users. “Strategic acuity and agility is where BrassIdeas really shines.” – Head of Brand, Atlassian.

Results
100,000 clicks on less than $1MM in media
12 Million YouTube shares in 90 days

20X the average CTR on video
The entire program cost less than $3MM

Brand Strategy
Digital Video
Outdoor
Digital Banners