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How to Drive Repeat Business

When Christie’s auction house wanted to stir up interest for a new artwork that was believed to be by none...

How An Industry Leader Burned Their Brand

Imagine this: You just went to the prom with best-looking boy or girl in the school. You were the envy...

A Tale of Two Brothers

Once upon a time there were two brothers, Lexus and Infiniti. They were born around the same time, and though...

Why Did a Beer Company Kill This Man?

Everyone loved him. So they killed him. Doesn’t make sense, does it? Read on. He was debonair, he was charming,...

Sales Starts Before the Salesman Calls

Every word of this ad, written in the 50’s, is true today. Sales teams are up against this everywhere across...