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EVEREADY – BEATING LOW-PRICE COMPETITION

In the Middle East and South-East Asia, Eveready faces strong competition from cheaper generic and own-label products. With market share under pressure, they needed a breakthrough. Having tried the usual big name agency route without success, they then tried us. Good call 🙂 To charge higher prices, you have to make people buy on something other than cost. The target has to feel something, they have to buy into a dream. They have to buy on emotion. Here’s the dream of a happy family that took Eveready back to #1.

Results
Restored Eveready to #1 market share in key global markets 

Brand Strategy
Digital Video
Digital Banners
Mobile