Rayovac

RAYOVAC – SUCCESSFUL CHALLENGER BRAND LAUNCH

In batteries, only two brands count: Energizer and Duracell. Rayovac, a forgotten brand with minuscule awareness and no budget to speak of, looked like an impossible task. So in that case – attack. Thanks to really understanding the product and some brave clients, we turned Rayovac loose on Duracell in full David-vs-Goliath mode. The in-market results were literally off the charts. Watch this space.

Results
• “The secret weapon!” – CMO, Rayovac