PUMA Hardchorus

Beat Adidas and Nike with almost no money

PUMA’s impossible problem
The core soccer business in Europe is dying, massively outspent by competitors Nike and Adidas. It is a World Cup year, but we can’t afford media around the World Cup. The client asks – is there anything you can do to help save the business?

Brass Ideas big idea
We have to make something that taps the passion of real football fans. And that is something so cool that it is shareable in social media, our only affordable channel.

15 Million video views. Saved the business. Client promoted. Won two Cannes Lions.

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