You can afford a great strategy and creative, Virginia

SmartRecruiters impossible problem

  • How to get the Fortune 500 C- suite to see value in recruiting and people vs. just paying lip service to it?
  • No budget – had to create the case for marketing

Brass Ideas big idea

  • Brand passion point – hiring IS success. Despite the trend to technology, people really are the difference
  • Boil it all down to a compelling emotional idea that challenges the C suite to think differently – You Are Who You Hire
  • Create a video that is really compelling for about 1/3rd of what they typically cost


SmartRecruiters are achieving their goal – signing up large enterprise clients.

“The work you did for us has had great results”

Bjorn Erikkson, CMO, SmartRecruiters

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