SMARTRECRUITERS – VIDEO AS FIRST-CALL PITCH DECK
For start-ups, it’s generally all about logic. Unfortunately, that’s not how people buy. Especially not HR managers, who are really in it because of their love of people. So if you want to get them onside quickly, when you have just a few minutes to make your case, are you going to start with head or heart? SmartRecruiters were smart to do it differently and go with the heart.
Results
• “These programs have been very, very successful for us.” – CMO, SmartRecruiters
Brand Strategy
Digital Video
Digital Video